TV & online commercial music
Original music for TV and online commercials, shaped around the edits, scene changes and voice-over to create the right impression within the available duration.
Understand the intention. Deliver the message.
Music for TV commercials, online ads, social campaigns and infomercials,
created to fit the content, medium and audience.
COMMERCIAL
Commercial Music
What is commercial music?
Commercial music shapes a film's impression and pace, influencing how its message reaches the viewer.
TV commercials, online ads, social campaigns and infomercials each call for different sounds, from a brief impression to a detailed explanation.
We explore the campaign's purpose, audience, visual structure and relationship with voice-over, then develop timbre, rhythm, progression and timing.
Some moments call for a stronger musical presence; others need restraint for clarity. We design sound to serve the visuals and message.
Areas of expertise
Social ads & short-form video
Music for social advertising, vertical video and short formats, with clear openings and pacing suited to smartphone viewing.
Promotional films & infomercials
Music for product and service introductions, campaigns and infomercials, supporting the information and visuals without obscuring explanation or voice-over.
Radio & audio advertising
Music for audio-only advertising, balancing the clarity and character of the voice with music and sound effects.
Exhibitions, events & retail promotions
Music for exhibitions, events and retail promotions, with structure and timing coordinated with visuals and announcements.
Selected work
GANMA! – CM
- 依頼元
- COMISMA INC.
- 担当
- Music Produce
Glico – Crisp Concert
- 依頼元
- invisi Ltd.
- 担当
- Performance
Google Nest – アナと雪の女王
- 依頼元
- The Walt Disney Company (Japan) Ltd.
- 担当
- Music Produce
Hi-STANDARD – The Gift
- 依頼元
- Dentsu Creative Pictures Inc.
- 担当
- Scoring
HOMAM – IF
- 依頼元
- Lab.751 ASIA
- 担当
- MA
Infrast – Recruit Movie
- 依頼元
- Sezaki Design
- 担当
- Music Produce
King shot – CM(JP)
- 依頼元
- 八度音創
- 担当
- Vocal Direction
KOO-KI – ミスターシェイプとナンバーマン
- 依頼元
- invisi Ltd.
- 担当
- Guitar
FAQ Show questions
Can we start before the video is finished?
Yes. We can work from a proposal, storyboard or rough cut. We clarify the requirements based on the video's purpose, intended duration and creative direction.
Can I consult you using only reference music?
Yes. We use reference music, video and keywords to define a direction, then create original music for your purpose rather than reproducing an existing track.
Can you create 15-second, 30-second and social versions?
Yes. We can develop different lengths from the main track. Please discuss the number of versions and intended uses with us in advance.
Can you handle voice-over, sound effects and audio post-production?
Yes. Depending on the project, we can edit voice-over, add sound effects and finish the audio for picture. We confirm the required stages before quoting.
Can you adjust the music if the edit or duration changes?
Yes. We can adjust timing and structure to match changes. We will agree any additional cost based on the change and the stage of production.