Sound logos & corporate identity
Short signature sounds for commercials, online videos and apps. Timbre, rhythm and duration are tailored to the application and use across media.
Express your brand's character and values through sound.
Sound logos, corporate film music and sound identities,
designed to shape how people remember your brand and products.
BRANDING
Sonic Branding
What is sonic branding?
A brand's character can be expressed through sound, as well as logos, design and words.
A short phrase in an advertisement, a signature piece of music, or sound in a store or exhibition.
The sound at each touchpoint helps shape the impression of a brand.
At TONAL WORKS., we explore your brand, the values you want to communicate and where the sound will be used,
then translate them into timbre, melody and rhythm.
We aim for expression that fits the brand's direction, beyond simply making an impression.
When sound spans different media and spaces, we design it to convey a consistent identity.
Areas of expertise
Brand sound & sound identity
We define the timbres, melodies and rhythms that connect a brand's sound, creating a consistent impression across advertising, film and physical spaces.
Corporate & brand film music
Original music for corporate and brand films, with structure, tempo and timbre shaped around the visuals and message.
Call sounds & voice
Call sounds, announcements and other voice-based audio, designed for clarity and appropriate duration in guidance, notifications and reception.
Retail, exhibition & spatial sound
Music and ambience for stores, exhibitions and showrooms, shaped around the space, visitor movement and exhibition content.
Selected work
Alku – Brand Movie
- 依頼元
- KETTUNEN
- 担当
- Music Produce
ATLUS – VP
- 依頼元
- ishizue inc.
- 担当
- Music Produce
Avail – サウンドロゴ
- 依頼元
- SHIMAMURA Co.,Ltd.
- 担当
- Music Produce
Cecile – コールサウンド
- 依頼元
- Success Inc.
- 担当
- Music Produce
CLOMO – サウンドロゴ
- 依頼元
- i Cubed Systems, Inc.
- 担当
- Music Produce
JSACA – 主題歌「ほのおじさん」
- 依頼元
- JSACA
- 担当
- Music Produce
KBC – UBUGOE
- 依頼元
- invisi Ltd.
- 担当
- Editor
Locas – テーマソング「Tadaima」
- 依頼元
- SPIRAL LOCAS Inc.
- 担当
- Music Produce
FAQ Show questions
Can I get in touch before I have a clear idea of the sound?
Yes. We can start by exploring your brand, the impression you want to convey and where the sound will be used. You are welcome to contact us at the planning stage.
How many sound logo proposals do you provide?
We propose three sound demos (1–3) and three voices (A–C), initially paired as 1A, 2B and 3C. You can then combine the sound and voice, such as 2A, to choose the final version.
Can you update an existing sound logo or brand music?
Yes. We identify what to retain and what to change, then redesign the sound to fit your brand's current direction.
Can the sound be used in commercials, online and at events?
Yes. We can plan for use across media. We agree the media, period of use, required versions and rights before production.
Can I commission a sound logo and brand film music together?
Yes. We can produce sound logos, brand film music and retail or exhibition sound together, using shared timbres and phrases to create a consistent identity.